PIONEERING
SINCE 1904
A LEGACY IS BORN.
THE ORIGINAL SINCE 1904.
Who doesn't know it: the Thermos flask. What is considered perfectly normal today had to start somewhere. But once the technology was developed, there was no stopping it. The Thermos flask quickly became an indispensable companion for adventures, workers and families.
And today, it's hard to imagine a world without the THERMOS brand that is a household name for multiple generations. The journey continues. It came to stay.
SPRINGBOARD INNOVATION
Good stories start with an idea. Like the story of Sir James Dewar and THERMOS. The Scottish scientist was working on a way to store chemicals at a constant temperature. The result was his invention in 1892: the first vacuum flask. To do this, he placed a glass bottle inside a larger one and extracted air from the space in between. To produce more stable vacuum bottles, he gets glassblowers on board.
GLASS PROTECTED BY STAINLESS STEEL
German glassblowers Reinhold Burger and his business partner Albert Aschenbrenner produce the required glass bottles for Dewar. Smart: they develop a protective stainless steel cover and obtain a patent for it.
THE ORIGINAL IS CREATED
The fire for the idea continues to burn and the glass-blowing duo of Burger and Aschenbrenner found a company in Berlin to sell the vacuum flasks. The right name is quickly found in a regional contest: "THERMOS", derived from the Greek word for heat (thérme).
GOOD FEELING RIGHT FROM THE START
The American businessman William B. Walker meets Burger during his travels in Berlin. He is immediately impressed by the idea and the THERMOS brand and sees great potential for it in the USA. Walker makes plans to import the products and takes over the patent rights.
ACROSS THE BIG POND
On January 31, 1907, Walker founds "The American Thermos Bottle Company" in Portland, Maine in the USA. He opens the first factory in Brooklyn, New York, and enlists the help of Burger. With his knowledge, machines are purchased and glassblowers are trained for production.
FROM FISH TO ICE CREAM
Technological progress increases the possibilities for Thermos containers: new sizes, shapes, colors and applications emerge. Thermos containers are the forerunners of today's refrigerators. And the success story continues to gather pace.
THE WORLD IS NOT ENOUGH
From the UK via Japan: THERMOS products are already sold in over 120 countries worldwide. The choice of products is growing and Thermos containers for food or drinks are becoming increasingly popular in different countries.
BACK TO THE ROOTS
Born in Germany, raised in the USA: in 2014, the original also comes back home in a business sense. The alfi GmbH company successfully relaunches the THERMOS brand in Germany, Switzerland and Austria.
FLY THE FLAG
Real cult originals that are made for each other: With FC St. Pauli, the soccer club from Hamburg that is steeped in tradition, THERMOS decides to sponsor a sports club for the first time for the 2021/22 season. The basis for the brand cooperation, which not only delights die-hard fans: values such as open-mindedness and a tendency to do your own thing. THERMOS remains a regular on the team sheet in the 2022/23 season.
TV PREMIER
THERMOS enters German living rooms at the beginning of 2022: the first TV commercial is broadcast on German television in cooperation with DMAX. The campaign is accompanied by licensed DMAX products in stores.
120 JAHRE HERITAGE
Happy Birthday! Die Marke THERMOS 120 Jahre Jubiläum. Der Pioniergeist vom Anfang ist geblieben, hinzugekommen sind viele persönliche Geschichten von begeisterten THERMOS Nutzern. Mit dem großen "Runden" schreiben wir auch schon wieder 10 Jahre seither die Marke wieder zurück zu ihren Wurzeln in Deutschland gekommen ist. Und die Geschichte geht weiter!